As content owners and distributors continue to address consumer demand for premium content, Interoperable Master Format (IMF) is becoming an increasingly popular exchange format for 4K and HDR assets. While this format has helped OTT providers and pay TV operators reduce costs and complexity associated with distributing premium content, pirates have also evolved their piracy strategies to steal valuable assets.
To address piracy challenges, Irdeto has introduced an industry-first feature set into its scalable distributor watermarking solution. Irdeto TraceMark™forensic watermarking now provides content owners with support for JPEG 2000 (J2K) in IMF exchange formats to help prevent theft of premium 4K and HDR content.
With Irdeto TraceMark now supporting J2K in IMF, content owners are able to keep one master version of the content and send out individually watermarked versions of the content on-the-fly with no delay to distributors.
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