As the latest premium game titles become increasingly anticipated by consumers looking to play, data from Irdeto reveals that if a AAA title is pirated upon its launch, publishers can expect hundreds of thousands of downloads of illegal copies, resulting in massive revenue loss.
The most critical part of the release cycle is the first 14 days as the majority of activations occur during this period.
For highly anticipated titles, this could include up to 80% of sales, 50% of which are within the first four days.
Irdeto tracked the downloads of a major sports title on P2P networks after the title, which did not include anti-tamper protection, was cracked on the same day of its release. During the first two weeks, Irdeto detected 355,664 torrent downloads of the illegal copy of the title. Given the retail price of the game, this puts the total potential loss of revenue from P2P downloads at $21,336,283.
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