Microsoft Experimented Multilocal Advertising With Fnac Darty Group And ARMIS

ARMIS

Fnac Darty Group is a European leader in the retail of entertainment and leisure products, consumer electronics and household appliances with 703 shops across 11 countries.

ARMIS, which enables physical retailers to use local advertising at scale, has recently been integrated by Fnac Darty Group. Microsoft was therefore able to leverage the power of Multilocal Advertising to amplify its promotional campaign for the Microsoft Surface color suite.

Armis PR Here

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