More than half (60%) of gamers have had their multiplayer gaming experience negatively impacted by other players cheating on multiple occasions, according to new research by Irdeto.
The Irdeto Global Gaming Survey of 9,436 consumers also indicates that these online gamers will purchase less in-game content and even stop playing the game in question, if they feel that other players are gaining an unfair advantage through cheating. Cheating in these games often involves manipulating and distorting data or code to gain an advantage over others or bypass in-game transactions.
Of the consumers surveyed online across six different countries, including China, Germany, Japan, South Korea, UK and US, 77% of online gamers are likely to stop playing a multiplayer game online if they think other players are cheating and 48% of online gamers are likely to buy less in-game content as a result.
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