Intermarché, Bricomarché and Bricorama (Les Mousquetaires Group), France’s leading grocery and home equipment retailers, and ARMIS, an AI-powered SaaS platform, have signed a multi-year partnership on print circulars digitization and local advertising. This partnership is aligned with those retailers’ digital transformation strategy seeking innovative tools to better communicate with their consumers.
Founded in 2016, ARMIS empowers retailers to grow in-store traffic and sales through shop-centric digital communication of sales promotions in their catchment area. Its proprietary technology transforms sales operations into “multilocal” advertising campaigns, that are locally-optimized for each store.
Retailers can access ARMIS technology via a SaaS platform that enables them to industrialize online stores communication.
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