Youku and Irdeto Bring Secure, Premium Content to Consumers in China

Irdeto

Youku, the Alibaba-owned online video streaming service provider, has selected Irdeto Rights for ChinaDRM to safeguard premium content delivery. Youku will also deploy Irdeto TraceMark™ for mobile, PC and OTT VOD for its paid subscription service to detect and combat content theft and redistribution piracy.

As one of China’s largest online streaming video platforms with over 580 million unique subscribers, Youku recognizes the importance of securely providing premium content to its customers. With Irdeto as a strategic security partner, Youku has the confidence and control to securely deliver early release and premium OTT content to its customers.

OTT subscriptions in China are booming. In 2018, these services are expected to draw over 229 million viewers and are forecasted to triple in size within the next five years.

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